Digital Marketing Specialist Job at Good Face Group, Arlington, TX

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  • Good Face Group
  • Arlington, TX

Job Description

Job Description

Job Description

We are looking for a motivated and creative Digital   Marketing Specialist to join our team. The ideal candidate will be responsible for executing digital marketing strategies with a focus on social media, content creation, and organic marketing initiatives. You will collaborate closely with the team to build our brand’s online presence, engage with our audience, and drive traffic and conversions through organic channels.

This is not a work from home position!!

Key Responsibilities:

  • Social Media Management :
    • Plan, schedule, and execute daily social media posts across platforms (Instagram, Facebook, Twitter, LinkedIn, etc.)
    • Monitor and engage with followers, responding to comments and messages in a timely manner
    • Track performance metrics (engagement, followers, clicks) and adjust strategies accordingly
  • Content Creation :
    • Assist in developing high-quality content, including blog posts, newsletters, videos, and infographics
    • Optimize content for SEO and user engagement
    • Coordinate and produce cohesive marketing campaigns
  • Organic Marketing :
    • Implement organic search engine optimization (SEO) strategies, including keyword research, on-page optimization, and backlink outreach
    • Assist in building an effective content strategy to increase website traffic organically
    • Analyze website performance using tools like Google Analytics and SEO platforms
  • Digital Marketing Support :
    • Support digital campaigns by helping to implement email marketing, website updates, and other online initiatives
    • Track campaign performance and assist in reporting metrics such as click-through rates (CTR), conversion rates, and overall return on investment (ROI)
  • Collaboration & Reporting :
    • Work with cross-functional teams to support broader marketing campaigns
    • Provide insights and data-driven reports on campaign performance and suggest improvements

Qualifications & Skills:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 1-2 years of experience in digital marketing, social media, or content creation (internships or freelance work count)
  • Strong written and verbal communication skills
  • Proficiency with social media management tools (Hootsuite, Buffer, or similar)
  • Familiarity with SEO tools (Ahrefs, SEMrush, Google Analytics, etc.)
  • Basic knowledge of graphic design tools (Canva, Adobe Photoshop) is a plus
  • Ability to multitask, work independently, and collaborate in a fast-paced environment
  • Bilingual (Spanish) is highly recommended.

What We Offer:

  • Competitive salary

 

Job Tags

Freelance, Internship,

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