Job Description

Job Description

Job Description

Salary:

NC MedAssist

Director of Marketing & Communications

NC MedAssist is North Carolina’s only nonprofit, statewide free pharmacy. Our programs assist our neighbors with medication access needs by providing prescription and over-the-counter medication at no cost. Our mission is to dispense opportunities through improved health.

DUTIES AND RESPONSIBILITIES:
The Director of Marketing and Communications is responsible for planning, development and implementation of all of NC MedAssist’s marketing strategies, communications, and public relations activities.

Key responsibilities include:

MarCom Strategy, Brand Management, and Execution:

• Ensure that brand identity, messaging, and marketing and communications strategy are infused in all organizational efforts (programming, development, community outreach)
• In partnership with the CEO and Chief Development Officer, lead the development of the MarCom plan to support the organization’s goals
• Responsible for the achievement of goals and objectives of the Marketing and Communications plan through monitoring metrics and tracking analytics to show success
• Work closely with development and program team members to conceptualize and implement communications strategies around fundraising & stewardship events, media campaigns, and all NC MedAssist programs

Content Strategy & Management:

• Oversee the development, design, distribution, and maintenance of high-quality print and electronic collateral including, but not limited to annual reports, brochures, presentations, newsletters, and reports
• Lead the strategy and generation of engaging digital content for NC MedAssist’s website, social media, and email channels that leads to measurable action
• Maintain digital media archives including photos and videos
• Create and manage a communications calendar for all external communications, including creating annual appeal letters for fall and spring campaigns.

Press and Public Relations:

• Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests.
• Identify trends, monitor current events and influencers to anticipate opportunities for NC MedAssist to engage in and/or lead the conversation
• Develop, write, and edit marketing and communications materials, including press releases, educational documents, and social media content
• Identify target audiences and create strategies to effectively engage them

Development and Outreach:

• Assists members of the development staff with fundraising appeals, events and external facing meetings to ensure branding guidelines are followed
• Represent NC MedAssist at public events as needed (ability to travel across NC is required)
• Assist with Mobile Free Pharmacy events across North Carolina throughout the year. (some weekend events)

QUALIFICATIONS:

• A Bachelor's degree in Communications, Journalism, Public Relations, or a related field – advanced degree or certifications preferred
• A minimum of five years of professional experience, including leading the communications, marketing, social media, and public relations – nonprofit experience preferred
• Strong interpersonal and relationship management skills
• Must possess exceptional writing, editing, and storytelling skills and be able to compose engaging and accurate content
• Working knowledge of MS Office; photo/video editing, web design and content production is preferred
• Ability to work occasional weekends, evenings, and/or early morning work hours and travel across NC
• Demonstrated skills, knowledge, and experience in the successful development and execution of marketing campaigns, communications, and public relations activities
• Strong leadership and strategic thinking skills
• Experience developing and implementing successful social marketing strategies
• Self-motivated and goal driven. Must be able to work independently and in a team environment.

COMPENSATION

Salary range is between $70K-$75K annually based on the candidate's qualifications, experience, and skills .

BENEFITS

NC MedAssist understands the importance of investing in each team member’s health and well-being by offering comprehensive benefits to eligible employees. These benefits include:

• Medical, dental, and vision benefits
• Paid Time Off with exceptional accrual rates
• Hybrid work environment with a flexible schedule
• Weekly mental health hours
• Employee Assistance Program (EAP)
• 401k plan with employer contribution up to 5%
• Employer Paid Life insurance & Short-Term Disability
• Additional optional supplemental insurance offered
• Personal development and continuing education opportunities
• A positive and energetic work environment

PHYSICAL REQUIREMENTS (with or without reasonable accommodations)

• Availability to work flexible hours including weekends and evenings
• Comfortable with changes in the environment with the ability to work in a stationary office environment for extended periods of time
• Ability to push, pull, and lift 15lb-20lbs
• Must hold a valid driver's license and be comfortable with occasionally operating company vehicle

Our Commitment  
People Matter Here – NC MedAssist believes in having opportunities to improve health regardless of background or status. We aim to provide a culture of belonging in which staff, volunteers, board members, program participants and all other stakeholders feel respected, supported and valued.

NC MedAssist is an Equal Opportunity Employer (EOE) and prohibits discrimination against any applicant or employee. Candidates from all backgrounds are welcome to apply. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disability.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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