Job Description

Job Description

Job Description

Salary: $75,000 - $115,000

Washington Policy Center (WPC) is a non-profit, independent, public policy research institute committed to improving the lives of Washington state’s citizens by providing accurate, high-quality, and innovative solutions for policymakers, the media, and the public. We have a statewide staff of 26 people, an annual budget of more than $5 million, and offices located in Seattle and Eastern Washington.

Summary: The Marketing Director at WPC will lead the development and execution of the organization’s marketing strategy. This is a hands-on, roll-up-your-sleeves role, where the individual will focus on driving execution to expand WPC’s reach, protect the brand, and position the organization as a leader in public policy. As part of the Senior Leadership Team, the Marketing Director will oversee all marketing initiatives to ensure alignment with WPC’s mission and strategic objectives. 

• Position Type: Full-time, Exempt 
• Location: Seattle, WA  
• Reports to: COO 

RESPONSIBILITIES  

 

• Develop and execute marketing strategies aligned with WPC's objectives, setting measurable goals, tracking performance, and adjusting tactics to ensure success. 

• Protect and enhance WPC’s brand by ensuring consistency across all marketing channels and actively managing the organization’s public image. 

• Manage multiple marketing projects, coordinating with the COO, WPC’s Communications team, and the Marketing and Communications Committee, and overseeing the Communications Manager to ensure timely, effective, and on-budget execution. 

• Create and oversee the production of engaging content for digital and print platforms, ensuring it aligns with WPC’s strategic messaging and brand standards. 

• Conduct market research, analyze data and campaign performance, and prepare reports with actionable insights to continuously optimize initiatives. 

• Lead marketing efforts for WPC’s events, ensuring they are well-publicized, meet marketing goals, and contribute positively to WPC’s brand and strategic objectives. 

• Drive tactical implementation by working closely with the Communications team to ensure flawless execution of all campaigns, taking ownership of timelines and deliverables. 

SKILLS & CAPABILITIES  

 

• Bachelor’s degree in Marketing, Communications, Business, or related field, with 5 years or more of successful marketing and design experience. 

• Proven ability to manage multiple tasks and deadlines independently, with strong organizational skills. 

• Excellent writing and communication skills, with proficiency in marketing analytics and CRM tools. 

• Expertise in digital marketing channels, including social media, email, and content marketing. 

• Strategic thinker with strong analytical abilities to translate data into actionable insights and adapt to change. 

• Effective collaborator with strong interpersonal skills for team and partner engagement. 

Highly qualified candidates will also possess:  

• Deep knowledge of public policy issues relevant to WPC’s focus areas and the ability to translate complex topics into compelling marketing content. 

• More than 5 years of experience in marketing, with a history of leading successful campaigns that significantly enhanced brand visibility and impact. 

• A well-developed professional network, particularly within the public policy or non-profit sectors, that can be leveraged to enhance marketing efforts. 

• Advanced skills in digital marketing tools, CRM software, and data analytics, with the ability to optimize strategies based on insights. 

Details/Benefits:

• Preferred start date: Fall 2024
• Hours: Full-time, 8:30am-5:00pm, Monday-Friday, plus evenings/weekends for events
  
• Health Insurance: 90% employer-paid health insurance (medical/dental/vision) for employees and 80% for dependents 
• Flexible Spending Account (FSA) – for pre-tax medical and dependent care expenses after six months 
• 401(k) retirement with company match
• Vacation: 2 weeks paid, 11 paid holidays/year
• Sick/Safe Leave: 2 weeks/year

Equal employment opportunity is a fundamental principle at Washington Policy Center. We are committed to a work environment in which relationships are characterized by dignity, courtesy, and respect. We are committed to nondiscrimination in all business operations. Every position requires certain physical capabilities. WPC seeks to make reasonable accommodations that enable individuals with disabilities to perform essential duties when possible.

The preceding is not intended to describe in detail the multitude of tasks that may be assigned, but rather to provide a general overview of the expectations and responsibilities of this position. As the nature of business demands change, so may the functions of this position. Additional duties and responsibilities may be assigned.

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